These positive signs of growth, especially across Europe, highlight the case for the NFL to partner with an industry leader to make its NFL Game Pass International package more accessible to a global audience.
With the expansion in games played abroad, along with the increase in popularity of the sport, demand for NFL global games tickets has also soared.Īll three London games from the 2022 season were sell-outs and the contest in Munich attracted an estimated 800,000 people to the digital queue when tickets went on sale. The top American football league has also identified the need to grow its brand in the media space and has won 216 million online fans outside of the US, with content being delivered in 25 different languages across 200 countries and regions.
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